Move over MAGA. Make way for MAMA. “Make America Manly Again” is the ad slogan for a major new campaign from Home Depot featuring a chainsaw-slinging Elon Musk.
The agreement will bring Musk to twenty Home Depot locations later this year where he will personally hawk chainsaws from RYOBI and Dewalt, emblazoned with exclusive MAMA branding. The Elon Tour will be simultaneously promoted in a $200 million national TV ad blitz.
Home Depot CEO Edward Decker says, “We bring the chainsaws, Elon brings the testosterone. It’s a match made in macho marketing heaven.”
If all goes to plan, Decker believes the Musk Chainsaw Aisle will become a #1 attraction on its own, attracting even more customers than the Hardware & Fasteners aisle. He envisions a nurturing place for the faithful to get free MAMA hats and bling, share personal chainsaw stories, and even spread the word with a free MAMA tattoo on the appendage of their choice.
